Samsung Galaxy Fold's Journey To Launch.

Samsung has announced that the Galaxy fold will be released tentatively in September after many complications along the way. When Samsung teased the device in late 2018, many anticipated for a revolutionary device that would change the smart device market, as it was the first foldable smartphone to exist in the market. It had the potential to create shockwaves in the technology industry, however, in April 2019, it seemed otherwise when Samsung distributed the phones to the reviewers to examine and review it. When the reviewers got their hands on the Galaxy Fold, it was still in good condition. But after a few days of usage, the reviewers noticed that the phone’s screen is defective, as it will break or crack at the fold. Furthermore, the reviewers also noticed that the protective screen can be easily peeled off, this left a bad taste on the reviewers’ tongues because something that is as basic as screen protection cannot be achieved.

After everything that happened in April, a handful of critics pointed out at Samsung’s quality control issues, using the Galaxy Note 7-which had a faulty battery issue that caused the phone to explode- as an example of Samsung’s inability to release a model that is consistent in quality. Well, it is anticipated that many poke at and criticise Samsung just because of one misstep, as Samsung advertised it to be revolutionary which in turn, caused the majority to set high expectations, only to be disappointed with a faulty product. To add oil to the flame, the way Samsung promoted the Galaxy Fold was a little shady, as they revealed the phone in Low lighting, which could hide any defects. Furthermore, during the Unpacked event, visitors could only watch a staff demonstrate how to use the Galaxy Fold, but they could not try it themselves, while they could test out other products like Galaxy S10. This sequence of events caused many to lose faith in Samsung’s ability to release a new model of decent quality. 

Source: Samsung official website


All that said, as the sequence of mishaps unraveled through April 2019, Samsung was under a lot of pressure, as it is a new type of phone that they are going to release into the market. The forecast for the Galaxy Fold sales were not as sunny as expected after the reviews left a bad impression on the general public. In order to fix that, Samsung had to bring the Galaxy Fold back to the drawing board. Samsung could have rushed the reveal of the new model to prevent the reveal S10 and Galaxy Fold from overlapping, which may cause the S10 to overshadow the Galaxy Fold. It was a big mistake to promote a phone that is still not ready for the general public to consume, let alone allowing reviewers to review the phone itself. Many theorise that the early release and the reviewers incidents were part of a big publicity stunt to bring Galaxy Fold into the light, as S10 was also being released around that time. Due to the fiasco, many were made aware about Galaxy Fold, and drew the attention of the general public too.

Since the incidents with the defective screen, Samsung had made amends to reinforce the Fold’s screen. Now, the screen, Infinity Flex, is reinforced with additional layers that are bonded together that will make the screen flexible yet durable. Due to this improvement, many are relieved to see that the screen is no longer easily broken, but some still remains sceptical as not many had a hands on experience with the newest model. The Galaxy Fold will be released in September in selected regions only, and it will be priced at about $1980.00.

Hopefully the Galaxy Fold is vastly improved, or else public would be disappointed yet again. Samsung also revealed that the Fold comes in 4 colours, and out of the 4, 2 colours, Martian Green and Astro Blue have 2 hinge colours. The Fold is compatible with all of the newest accessories, and it is also compatible with a wireless charger. Honestly, if the Galaxy Fold releases smoothly, this will revolutionise the technology market, as there are not many competitors out there. The Fold will change how other firms design their phones to keep up with the trend and competition in order to stay relevant, and since Samsung is quite a big firm, they would be a force to be reckoned with. Galaxy Fold has the potential to be a game changer, and if Samsung were to invest time and effort appropriately to craft a better Fold, they would even win over sceptics and critics. The reason as to why Samsung decided to release in selected regions still remains unclear, but hopefully it releases in yours so you can get your own Samsung Fold!

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